Inception News

A complete, multi-platform, fully connected
newsroom computer system in the cloud.
Unify your broadcast, social media, and web content creation in a single user interface, using modern story
and idea-centric workflows.

Idea-Centric News Production

Every story starts with an idea. As an idea evolves over time, so must the story. With an idea-centric workflow, traditional stories are grouped into assignments, showing both an evolution of the story, but also a central place to store contacts, documents, and research materials for later reference. With Inception you can capture the evolution of an idea to a story, and keep stories on the same topic together and linked during the production process all the way to archive.

Engage Your Audience

Inception provides the tools to curate inbound social “media content, importing text and images into playlists for use in production graphics, websites, digital signage, and any other application that you can dream up. Inception helps protect you from inappropriate content making it to air by providing a comprehensive and customizable set of blacklisted word filters that are applied against all inbound and outbound content.

Completely Connected News is a complete, multi-platform newsroom computer system in the cloud. As a media organization you cannot effectively operate as an island, and neither should your newsroom system. To enable streamlined production workflows for many environments, Inception provides extensive integration with plug-ins for graphics, video servers, media asset management, teleprompters, and automated production control systems from Ross Video and many third parties, through a secure, encrypted MOS link back to your broadcast facility.

Assignments and Planning

Inception provides rich planning and assignment tools to help coordinate your busy schedules. Create new assignments by dragging and dropping wire or social media content into the grid, assign people and deadlines, and Inception will provide notifications and updates to all involved. As a topic develops, Inception creates a collection of resources. You can attach contacts, as well as any raw content or research material that can later be referenced for follow-up stories.

Running Order and Production Grids

Preparing a story line-up for production is a daily task for producers and directors. Inception allows users to tailor and customize this display to their preferences. The user interface features dedicated workflows for approval and coding, detailed status information, and bright color-coded cells and rows to indicate breaks, approvals, and floated lines. Inception also offers a rich set of timing fields and playout clocks to keep your shows on track.

News Wires and Alerts

Inception organizes your wire content to help you find what you need quickly and easily. Inception supports the most popular wire services, with the ability to categorize and highlight wires according to urgency. Configurable alerts can also provide user notifications upon the arrival of important content, and wire content can easily be dragged and dropped into the assignment grid to quickly target the wire for content production.

Messaging and Conversations

Converse in both one-on-one and group chats directly within the newsroom environment. Invite users into a conversation, download the conversation history, and share photos and documents. Better yet, Inception’s messaging system is linked to content, allowing users working on a story, assignment, or running order to easily communicate with anyone else working on that content. Notifications for new messages and conversations appear clearly in the Inception main user interface, alongside high priority alerts and wire notifications.

Contacts and Groups

Managing contacts intelligently inside a news organization is critical. Inception allows you to categorize and manage all of your organizational contacts and sources. Create customizable groups to easily browse contacts by topic, area of expertise, organization or geographic location. Unique to Inception, contacts can also be linked against assignments as research sources and become part of the official archive.